Perceived Quality Index — Intended Future- Increase perceived quality and reduce costs

Perceived Quality Index (PQI)

Customer Experience at your fingertips.

PQI is a strategic planning tool based on more than 10 years of research on Perceived Quality. PQI evaluates a physical product, prototype or production-ready, and helps to understand the customer experience with a product. PQI is also a benchmarking tool that helps to understand the strengths and weaknesses of the competitors.

Key benefits of PQI:

Overcoming Engineering Bias: PQI shifts the focus from engineering assumptions to real customer perceptions, providing a genuine understanding of market needs.

Resource Optimization: Maximize your team’s efficiency by delegating craftsmanship assessment to us, focusing on strategizing improvements based on our insights.
Direct and Indirect Cost Reduction: PQI not only cuts down costs of traditional customer clinics but also illuminates pathways for cost reduction in product development.

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How we help

Cost reduction

Our Perceived Quality Matrix makes it easy to see where you’ve over-invested and exceeded customers’ expectations. We can then tell you how you can safely reduce cost, without undermining the customer’s experience.

Industry ranking

Our Perceived Quality Index is the only objective, industry-wide ranking of customers’ perceptions of quality. It gives you unparalleled insight into what defines an industry-leading product, and helps you position yourself against your competitors.

Absolute objectivity

Validated by 10 years of research from the world’s leading automotive engineering institute, Chalmers University of Technology, our quantitative approach removes the subjectivity associated with expert reviews and qualitative customer clinics.

Holistic assessment

Customers don’t think about your product in terms of gap and flush, NVH, or fit and finish. What's important is how it looks, feels, sounds, and even smells. We translate the customer’s abstract experience in to a detailed, quantitative assessment of the most important areas to address in design and engineering.

Available reports

Our library of Perceived Quality Index reports is focussed on the most significant new models and is always growing. If there is a specific vehicle that you’d like to see benchmarked, please submit a request.