Perceived Quality

Hands-on consultancy using peer-reviewed methodology

Perceived Quality (PQ) reflects how a customer's brain judges a car in context

Using past experiences and expectations — before and while they use it. It's what eyes, ears, and hands pick up in the real world, not what the CAD file promises. If you're not ready for Agentic AI yet, we've got you covered. We offer hands-on Perceived Quality consultancy using the same peer-reviewed methodology that powers our tools.

What we assess

Appearance and Geometrical quality, Joining, Illumination, Material & Paint, Sound, Smell, and Solidity — our full set of Sensory Modalities. We score deviations from design intent and explain why they matter.

What you get

PQ Quadrants & Action List: What customers notice × effort to fix.
Attribute Scorecards: Clear criteria and target ranges.
Deviation Map: Where issues cluster, with likely causes.
Executive Summary + Data Package: Decisions you can defend and re-use.

How we work (very fast)

Our PQ protocols are best in class Assessment → structured attribute scoring across the vehicle. Prioritization → PQAIR + optional Customer Acceptance Index (CAI). Action Plan → fixes, trade-offs, and what really matters to the customer.

Engagements

PQ Audit (quick check)
PQ Sprint (2–3 weeks)
PQ Program (ongoing support)

Proof

Our PQI 500 couples Craftsmanship Analysis with Customers' Impression and refreshes market data (typically ~1,000 respondents/market) to keep priorities current — creating AI-ready datasets and a clear path into Agent Q when you want speed and scale.

Prefer to start with people, not agents? Begin with consultancy. Keep the data. When you're ready, the same logic powers Agent Q for instant, repeatable reports.